As the world of Google adopts new SEO practices almost daily, there’s one growing constant: CONTENT is KING. And the content that Web search engines like best is video! Search engines want to provide users with quality content that resonates with their inquiries. Delivering quality video content that aligns with your audience’s interest will put you at the top of the search and keep you there. IWC can help you define your content strategy and connect the dots to your audience.